50 Ways to Thrive in Sport

Advice for women from women

On International Women’s Day we are delighted to share this report which highlights 50 pieces of advice to enable women to thrive in sport.

The comments were gathered from 863 women working in sport who took part in the Voice of Women Working in Sport research.

The research explores the barriers, enablers and aspirations of women currently working in the sports industry.

The online survey was completed in late 2022, with analysis and reporting completed by Sporting Insights in partnership with the Women’s Sport Collective.

Members of the Women’s Sport Collective Advisory Panel voted on the top 50 pieces of advice, which has been broken down into 10 areas.

The report can be downloaded here.


The full research report is available free of charge from the Sporting Insights website. Download here.

An online webinar exploring the research and its implications takes place on Thursday March 30, 2023 at 9- 10am. It’s open to the sports industry and free to attend. Register here.


For more information, imagery or to arrange an interview or workshop about the research please contact:

  • Hannah Sprake – Sporting Insights Hannah.sprake@sportinginsights.com / +44 1932 345 539

  • Sue Anstiss – Women’s Sport Collective sue.anstiss@fearlesswomen.co.uk / 07973 236393

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